Why does csr matter

Having a strong work force may also improve business reputation and therefore more employees will be keen to work for you. Social responsibility has become much more expected from customers, and they are a lot less likely to buy from overly unethical companies. Benefit — building trust with clients will increase customer retention, and business reputation.

Customers who are happy, and trust a business, can become a free marketing tool; they will be more likely to speak to their friends, family and post on social media about a business they love and trust.

In order for this to happen, a lot of businesses assess their company and find ways they can reduce their carbon footprint. Most of these processes include saving money, either in the short or long-term. Benefit — you are saving money! Reducing your carbon footprint and saving money on reducing resources also improves business reputation, and continues to build that trust with customers. If your company is yet to create a CSR policy, would like to reduce the resources you use, or would like more information about the benefits of CSR, we are here to help.

For Employees Having a sense of pride in the company they work for produces engaged workers who are more likely to exhibit cooperative behaviors toward coworkers and be more committed to the company. For Businesses incorporating CSR into their business strategy builds brand recognition and customer loyalty, achieves cost savings through reducing waste and resources, attracts positive media attention, helps to find and keep top talent, and improves employee satisfaction and morale, to name a few.

For Society CSR gives back and helps to find solutions to everyday issues — locally, nationally, and globally. Laura Livers is CEO of Focus Pointe Global, a leading marketing research data collection company that leverages new techniques and technologies to make market insights more accessible, accurate, and affordable.

Learn more. Focus Pointe Global. About Focus Pointe Global. Recent Posts. Asia Pac. Technological advances shouldn't be at the expense of the human. See our openings.

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We also use third-party cookies that help us analyze and understand how you use this website. But times have changed. As business leaders we should listen to the views of the workforce; focusing on our impact on society delivers a return of its own. Across all demographics, studies revealed that environmental issues relating to waste and pollution persist as a key area for change, whereby majority of employees want businesses to utilise their resources to facilitate purposeful and sustainable initiatives.

Sixty five percent of respondents fear the progressive impact of climate change in the next five years, while 70 percent agree that businesses have the ability to improve the impacts of climate change if they act now.