When was wimpy started
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It's very strange. Mr Wimpy quietly frightened his last child some time in the late 80s, spirited away forever to a digital afterlife of movie and TV tie-ins. In , Wimpy underwent the most significant change in its history — not that I was aware of it at the time, of course. By , Wimpy restaurants were fully converted into Burger Kings, though the Streatham branch floated on serenely.
Could it have stood up and fought for itself more? But even as a youngster I was dimly aware that Wimpy lacked the swagger of its American competitors. On a personal level, I never minded; Wimpy always seemed to be content with gently maintaining a shabby, understated Britishness, down to its conjoined plasticky table-chair combos and stoically unchanging menu. And that was fine by me. As I got older, I moved away from Streatham and stopped visiting Wimpy so much, but I was always pleased to see the branch thriving against stiff competition when I did occasionally return.
Kemal is barely able to suppress a smirk when he tells me of his satisfaction at having seen off the nearby McDonald's on Streatham High Road, which opened in and closed around 12 years ago. Still, the changing tide was engulfing the Wimpy brand. Of course, the comeback never fully materialised, and Wimpy was subject to another takeover, this time in — a year before the recession hit — by South African company Famous Brands.
By the end of that year, he was able to open three more locations within Paris. By , he began to expand outside the capital, starting with Lille. Wimpy has been in Ireland on two occasions, in the s Template:Fix and more recently in the early s. In the s, petrol station chain operator Petrogas took on the master franchise for Ireland, [28] and had operated a large number of sites until Petrogas terminated their master franchise agreement with Wimpy International in Subsequent Wimpy bars operated as franchises.
By there were 70 Wimpy bars around Australia, the most successful being in Hindley Street, Adelaide. These were all rebranded in One store remained in Rotorua trading as Wimpy, although it was not part of the franchise chain. The last Wimpy in New Zealand was put up for sale in Wimpy was one of the first fast-food restaurant chains to open in India 's free market economy.
With a run of initial success, Wimpy was often touted as the first icon of ' Westernization ' in India. A few of the restaurants which were still in business were located in Punjab until Wimpy entered the Israeli market in the s and dominated for a time the hamburger restaurant market.
Wimpy was infamous in Israel for poor flavor and even sanitation and hygiene, however, it did expose Israelis to hamburger restaurants. Template:Unreferenced section. During the s, advertising for the Wimpy chain featured a cartoon character called Mr. He was almost entirely hidden under a large hat, and only a nose and a smile were visible. His physical appearance was a visual pun , as his costume was the red dress uniform of the Beefeaters at the Tower of London , playing on the beef-oriented nature of the chain's menu.
In certain branches, a member of staff would dress up in a Mr. Wimpy costume for pre-arranged children's parties. Although the Wimpy chain's name was originally inspired by the Wimpy cartoon character in Popeye , the chain's own Mr. Wimpy bore no resemblance to Popeye's Wimpy. Wimpy appeared in an official computer game by Ocean Software , released in on the ZX Spectrum , Commodore 64 and other formats.
Wimpy merchandise was also available as part of meal promotions. Customers bought certain meals or a combination of meals to qualify, then chose their product. Merchandise included soft toys and puppets in various sizes , stationery, jigsaws and books. Template:UK Food. Culture Wikia Explore. Wiki Content. Duke Ellington DJ Shadow!!! Explore Wikis Community Central. Register Don't have an account?
Wimpy restaurant. History Talk 0. This article is about the multinational hamburger chain. For the unrelated Canadian chain, see Wimpys Diner.
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